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Media Publishares And VIDY To Develop NFT Platform For Fashion, Arts And Music Community


SINGAPORE, Apr 9, 2021 – (ACN Newswire) – Media
Publishares, publishers of Vogue, Esquire, Robb Report and
Buro in Singapore, announces a partnership with VIDY to
launch and develop an NFT platform catering to the fashion,
arts and music industry.

VIDY, founded by Singaporean
techpreneur Matthew Lim and Harvard University alumni
Patrick Colangelo, is a blockchain-powered digital
advertising tool that rewards viewers with native
cryptocurrency, VIDYCOIN. Having implemented VIDY’s
technology across Media Publishares’ titles, the partnership
between the two companies grew organically given their
shared ‘digital first’ approach and innovative
thinking.

The NFT platform – slated to launch in Q3 of
2021 – celebrates arts and culture within a 360-degree
navigable virtual environment showcasing digital fashion,
art, music and design. Key features of the platform include
minting, trading and auctioning of NFTs through a tokenised
system along with the ability to host social
interaction.

Focused on building virtual creativity as
a skill set while promoting sustainable consumption, the
platform will donate a percentage of NFT sales towards
organisations tackling real-world problems to ensure a
positive connection between the virtual and physical
worlds.

“The NFT market grew over 229% since 2020 to
reach over USD500 million. However, it’s still in early
stages and has a long way to go with regards to
infrastructure development. With the metaverse and rise of
digital models, people will be able to live in a parallel
virtual world where they can own a digital identity and
purchase items not just in a digital file, but as any unique
asset in their virtual land, similar to their physical
world,” says Lim.

“For this new NFT platform, VIDY
will lead the technology and blockchain development given
our unique experience in dealing with traditional businesses
and crypto. We are confident we will create the finest
platform that will boost the NFT world by allowing seamless
participation from the traditional fashion, art and music
communities.”

The NFT platform will target a digitally
savvy audience looking for luxury items with low
environmental impact while also engaging creators exploring
a virtual identity for their designs and new revenue streams
for their craft.

“Media Publishares has always been
ahead of the curve with its innovative approach to
storytelling as lead by our anchor titles Vogue, Esquire,
Robb Report and Buro Singapore”, says Michael von Schlippe,
President of Media Publishares.

“What we see is a new
creative renaissance where creativity and technology are
driving change together. By creating an NFT platform, which
essentially acts as a virtual marketplace between creatives
and users, it allows us to provide a unique shoppable
platform coupled with content for the community in the form
of education, interaction and entertainment,” adds von
Schlippe.

Titles under Media Publishares have gained
global recognition for their approach to content creation.
Notable projects include Esquire Singapore’s ‘Artificial
Intelligence Issue’ that won Gold at the Native Advertising
Awards in Berlin and Vogue Singapore’s digital-only launch
in August 2020 with a 360-degree microsite ‘Vogue Studio’,
amongst others.

About VIDY

Established in 2016,
VIDY was a San Francisco based video web tech start-up
company founded by Harvard Undergrad Patrick Colangelo and
former Credit Suisse Investment Banker Matthew Lim. In 2018,
VIDY started to incorporate blockchain technology into its
product to allow a decentralized reward economy to exist
seamlessly across its publishing partners. Today, Vidy’s
technology is used by over 70 global media publishers such
as CNN Indonesia, CNBC Indonesia, Vogue Singapore, and
Esquire Singapore among many others, with over 10bn of
monthly page views of inventory, and a user exposure of over
150mn monthly. VIDY has two native cryptocurrency tokens;
VIDY and VIDYX, both of which are integral to Vidy
Rewarding, E-Commerce and NFT Ecosystem. For more
information on VIDY, please visit www.vidy.com.

About
Media Publishares

Media Publishares is a dynamic media
company that specialises in impactful storytelling
characterised by creativity, captivating visuals and the
engagement of innovative technology. Headquartered in
Singapore, Media Publishares, previously Indochine Media,
has over 10 year’s experience in digital communication,
luxury print publishing, and events across Southeast Asia. A
full-service publisher with over 80 employees in the region
– from editorial and events to video and design production –
Media Publishares operates in Singapore, Malaysia, Vietnam,
Thailand and Philippines and is continuously expanding its
portfolio to further strengthen its presence in the
publishing industry. Anchor brands currently include Buro,
Esquire, Robb Report, Luxury Guide and Vogue Singapore. For
more information on Media Publishares, please visit www.mediapublishares.com.sg

© Scoop Media

 



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