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HomeWorldFacebook Launches Education Campaign To Help Samoan’s Identify False Health Misinformation

Facebook Launches Education Campaign To Help Samoan’s Identify False Health Misinformation

Today, Facebook has launched a public education campaign
to help people in Samoa learn how to identify and combat
health misinformation.

The campaign, which will run
for five weeks in Samoa includes graphics and videos that
will run in English and Samoan, and aims to support local
users with three key behaviours:

Awareness – Be
informed that misinformation exists

Investigation –
Find out more to confirm if the information is indeed

Action – Visit the local health authority to get
accurate information

Mia Garlick, Director of Public
Policy for Australia, New Zealand and Pacific Islands said,
“One of our commitments is to connect people to reliable
information, and give people the tools to make informed
decisions about the information they see on Facebook. For
this campaign, we are focusing our efforts further to target
COVID-19 and vaccine related misinformation, ensuring that
Samoan’s are able to scrutinise what they are seeing
against official public health resources.”

will continue to work with health experts including the
World Health Organization, and local partners, to make sure
that we have the right policies in place to reduce the
spread of harmful COVID-19 misinformation on our

Throughout the pandemic, Facebook has
worked closely with the World Health Organization to direct
people to authoritative COVID-19 information, and to do more
to identify and take action to remove incorrect claims about

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